Miscellaneous branding examples from 2013-present
Introduction spread
Strategic Plan, letter from the president.
Infographic spread
project overview:
Strategic Plan Booklet
A publication breaking down The Franklin Institute’s Strategic Plan from 2013-2018. The publication was mailed out to members, donors, and capital investors.
AWARDS: American Alliance of Museums Publication Competition, 2nd Prize for Supplementary Material

Created while at The Franklin Institute, 2013.
Spread of the interactive Exhibits
project overview:
Field Trip Planner
The Field Trip Planner is mailed to elementary through high school education administrators and teachers to help promote The Franklin’s field trip resources. The planner summarizes the permanent exhibits, live theater and planetarium shows, and helps the educator select a day plan that best fits their student's needs.

awards: American Alliance of Museums Publication Competition, Honorable Mention for Educational Resource

Created while at The Franklin Institute, 2013.
Front and back of the "science of wine" invitation
project overview:
Science of Wine Invitation
Conceptualize and design the invitation for The Franklin Institute's annual Science of Wine program. This project also included art directing the brochure, promotional and event material.
Created while at The Franklin Institute, 2014.
Inside spread for the annual report
Infographic spread for the annual report
Project Overview
The Franklin Institute Annual Report is a yearly printed publication filled with stories, highlights, interviews, and informative graphics. The report is a significant undertaking, with multiple key stakeholders and cross-departmental collaboration. 
Created while at The Franklin Institute, 2015.
project overview:
Scout Day brochure and Collateral Material
In 2015, The Franklin Institute decided to combine the advertising for both its Scout Day programming with their Camp-In evenings. This allowed scouts to sleep over and earn merit badges at The Franklin Institute. This particular year saw the grand opening of The Franklin's newest permanent exhibit, SportsZone, so all programming for Scout Days revolved around sports and athletics. The challenge for this design was to create a visual brand that appealed to scouts and young adventurers, but could also work when promoting the sports and athletic programming. Of course, all of this had to stay true to The Franklin Institute visual identity. The successful campaign resulted in brochures, web and print ads,T-shirts, hoodies, patches and worksheets. I also organized and art directed a photo-shoot for the advertising materials.

Created while at The Franklin Institute, 2015.
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