Since 1824, The Franklin Institute has publicly recognized excellence in science through their Franklin Institute Awards program. Past laureates include Nikola Tesla, Marie Curie, and Frank Lloyd Wright. In 2014, I worked on the rebranding of the Franklin Institute Awards to give it a contemporary and elegant look. My major source of inspiration for the rebrand was the laureates medal—making the gold emblem the main focus on all materials. I used gold metallic inks on uncoated paper, to help give the print pieces a sophisticated look. The Franklin Institute Awards program creates the most mailers and printed materials, so I switched all the paper to a brand that was recycled, FSC certified. Besides the printed materials, I also worked on the design for all the environmental signage that happens during the Franklin Awards Ceremony.
Created while at The Franklin Institute, 2014